Branding & signage · 2021
Mastro Burguer
Visual identity and signage for a neighborhood burger shop that wanted to become a destination. The project combines condensed typography, a contrasting palette and retro-signage-inspired graphics to build a strong presence inside and outside the venue.
Objectives
- Turn the burger shop into a local landmark
- Create signage with strong street visual impact
- Standardize packaging, uniforms and delivery
Key deliverables
Storefront signage
Packaging and delivery bags
Uniforms and POS
Results & KPIs
Impacto — visão comparativa
Dine-in traffic
+95%
after reopening with new signage
Organic mentions
2.3k
on Instagram in the first 90 days
Delivery
+140%
packaging recognition
* Numbers reported by the client after launch — scale relative to the project's largest KPI.
Before & After
DepoisAntesBurger shop with a dull storefront, plain-white packaging and no visual edge on the street.
High-impact retro signage, bold packaging and a presence that became a local gastronomic destination.
Services delivered
- Logo, symbol and signature system
- Storefront signage and interior styling
- Packaging, trays and delivery bags
- Uniforms and POS materials
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