Barbearia Toniski

Full visual identity for a classic barbershop that wanted to blend traditional barbering rigor with a contemporary presence. The visual system was built around a bold monogram, editorial typography and a sober palette that breathes craftsmanship.

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Objectives

Translate the heritage of classic barbering into a contemporary language
Stand out in a market saturated with repetitive aesthetics
Build a flexible system for storefront, uniforms and digital

Key deliverables

H01

Timeless 'T' monogram

H02

Editorial type system

H03

Storefront signage and uniforms

Results & KPIs

Impacto — visão comparativa

barras linha

Bookings increase

+62%

6 months after relaunch

Instagram engagement

+3.4x

vs. previous quarter

Average ticket

+28%

new combos with renewed identity

* Numbers reported by the client after launch — scale relative to the project's largest KPI.

Before & After

Depois

Antes

Arraste para comparar

Before

Fragmented identity, no type system and inconsistent communication across storefront, socials and uniforms.

After

Cohesive visual system anchored on the monogram, editorial typography and sober palette applied across every touchpoint.

Services delivered

Naming and brand statement
Logo, monogram and signatures
Type system and color palette
Stationery, loyalty card and signage
Brand identity manual

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