Branding · 2022
Dotô Café
Warm branding for a neighborhood coffee shop that wanted to become a meeting point. The visual system leans on handmade illustrations, friendly typography and an earthy palette that dialogues with the materiality of coffee.
Objectives
- Translate the house's hospitality into visual identity
- Create a versatile system for cups, menus and socials
- Stand out in an increasingly visual market
Key deliverables
Original illustrations
Cups and packaging
Templates for social media
Results & KPIs
Impacto — visão comparativa
New customers per week
+85%
first 3 months
Instagram followers
+12k
in 6 months
Average ticket
+22%
new menu with applied identity
* Numbers reported by the client after launch — scale relative to the project's largest KPI.
Before & After
DepoisAntesNeighborhood coffee shop with no identity — improvised communication on socials and print.
Warm brand with a complete visual system applied from cup to storefront, becoming the neighborhood's meeting point.
Services delivered
- Logo, symbol and alternative signatures
- Palette, typography and original illustrations
- Cups, packaging and menu
- Templates for social media
Next project